So, whether Google Forms is right for you depends on whether the platform has the necessary tools to meet your needs and whether or not you’re willing to pay for a more complex survey software.As a business owner and operator, you already know that getting online local business reviews helps build your customer base. Other survey tools offer more advanced survey logic, customization, and question types. That said, there’s little about Google Forms’ features that help the platform stand above the competition. The platform maximizes simplicity, while integration with the broader G Suite ecosystem is a plus for collaboration and data analysis. It’s hard to go wrong with Google Forms considering that it’s completely free for personal users, with no restrictions on the number of surveys you can create or responses you can accept. If you opt to pay for SurveyMonkey, there are more question types available, better collaboration options, advanced style customizations, and stronger data analysis functions than in Google Forms. However, the free version of SurveyMonkey puts tight restrictions on how many surveys you can create and how many responses you can capture. The main competitor to Google Forms is SurveyMonkey, which also offers a free form builder. Google’s help team is available by email or live chat 24/7, or by phone during normal business hours.

Paying G Suite subscribers get considerably more technical support. Free users can check out the online documentation, which isn’t all that extensive, but that’s about it. Support for Google Forms is very limited for personal users, which isn’t surprising given that this is a free service.

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